Products UYN

UYN (pronounced “win”) is a high-tech functional apparel brand launched in 2018 by Trerè Innovation, a leading Italian company in the development, production and distribution of high-tech clothing, with more than 60 years of experience in the segment. Sportswear is developed under the UYN brand that combines purely natural raw materials with high-tech innovations, guaranteeing functionality and comfort. The brand thus appeals to both recreational sports enthusiasts and Olympic champions across many disciplines. A multidisciplinary in-house creative team was entrusted with the development of the new brand and the expanded brand communication.

The brand name UYN, which has been transferred to a distinctive word mark, is an acronym for the brand slogan “Unleash Your Nature”. The slogan also includes an invitation to buyers to do their best, as well as the company’s promise to support any type of athlete with products and help athletes to get the best performance out of themselves.

Explore our offer of high-quality hoodies, shirts, socks, shoes, boxer shorts, underpants and more of sports clothing.